AIDING THE CONSER-
VATION
CONVER-SATION
ZOO DESIGN INC
Animal-centric, conservation-minded zoo design company
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Seattle, WA
objective.
Zoo Design Inc was asked by the World Associated on Zoos and Aquariums (WAZA) to design 1.) An info graphic linking visitor experience with elephant care, welfare, and wellness. 2.) The cover of their conservation magazine, volume 17.
solution.
The provided text was presented as two cards with corresponding rows distinguished with alternating transparent strips for easy reading. The customized background image of a boy pointing to an elephant emphasizes the interaction between visitors and animals while keeping the columns separate. For magazine cover, a real image was altered to simplify the details and draw attention to the interaction between zoo visitors and the animals.
services.
Info graphic and magazine cover image created as Zoo Design Inc employee.
THE BABY BUZZ
To en·trance is to captivate, delight, or hold attention entirely. This is my intention with each and every design I create. My work bridges the gap between vision and reality. en·trance design brings to life my
Passion.
LAURA TIETZ
GRAPHIC DESIGNER
My design career commenced with a certificate in fashion design after which I created my own line of handmade accessories while pursuing my first bachelors degree in ecology and evolutionary biology at the University of Colorado at Boulder. My science background helped me to establish structure and organization in my work flow to better manage multiple projects at once. However, while working in the ecology field, I soon realized that I needed design to be at the forefront of my career, so I embarked upon my second degree focused on graphic design at the Art Institute of Seattle, WA.
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In Seattle, I worked as a designer for Zoo Design Inc and I continue to contract work with the company to this day. In my freelance work, I take great pride in supporting small businesses in growth and branding by creating logos, websites, graphics, marketing materials, email marketing and more. Clients come to me for beautiful, original work and genuine, collaboration from a real person. Additionally, I am proud to be on the board of the nonprofit organization, The Baby Buzz, offering graphic design and web support. En·trance design started as my passion project, and has proven to live up to its origin with every new project.
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Throughout my life, I have always painted for pleasure and devoured art classes when available. Over the years, painting and art evolved for me and became my teacher; I began turning to my art for the subconscious lessons that would surface. After the birth of my second son, I experienced a wave of inspiration that helped me regain my sense of self. As my home became filled with my paintings, I began to breach my comfort zone and display my art publicly.