THE BABY BUZZ
A non-profit organization devoted to educating and supporting parents
The Baby Buzz puts on an annual parent education conference as well as many pop-ups throughout the year. They needed to generate more hype and awareness about each event as they arise. Additionally, branded goodies bags are gifted at each conference, but the original logo was too colorful and expensive for mass printing. They needed a black and white version of the logo for more cost efficient printing.
en.trance design has had free range with each Baby Buzz flyer and has adapted each layout around the theme of the pop-up. The Infant Massage event flyer displays caressing lines and warm colors that embrace the signature colors of the contributing organizations. The Music Together© event flyer gets playful with text on enlarged music notes which hint at the hands-on nature of the class.
The original logo of was stripped of the stripes, shading and colors to refine it into a clean and simple logo for print. The end result is composed of only the essential elements encircled by a clean oval.
Event flyers. music baby graphic. print logo simplification.