AIDING THE CONSER-
VATION
CONVER-SATION
ZOO DESIGN INC
Animal-centric, conservation-minded zoo design company
Seattle, WA
objective.
Zoo Design Inc was asked by the World Associated on Zoos and Aquariums (WAZA) to design 1.) An info graphic linking visitor experience with elephant care, welfare, and wellness. 2.) The cover of their conservation magazine, volume 17.
solution.
The provided text was presented as two cards with corresponding rows distinguished with alternating transparent strips for easy reading. The customized background image of a boy pointing to an elephant emphasizes the interaction between visitors and animals while keeping the columns separate. For magazine cover, a real image was altered to simplify the details and draw attention to the interaction between zoo visitors and the animals.
services.
Info graphic and magazine cover image created as Zoo Design Inc employee.
THE BABY BUZZ
Design that clears the clutter
CLEAN LOGO DESIGN AND MARKETING
HOME ALIGNMENT
Residential organization company rooted in organizational psychology
Sharpsburg, MD
objective.
The client needed a professional, clean and simple logo that alluded to alignment and structure of the home. A calm air was essential in addressing her client base as most found themselves overwhelmed with the chaos of their homes. The client presents herself as the calm, clear-headed professional they need. The Every Door Direct Mail flyer and business card and should be like a breath of fresh air when received.
solution.
Soft black and neutral pastels were chosen to assert the strength of black with a clean, welcoming softness. The logo is comprised of two halves of a circle coming together around a home silhouette; thus, signifying a misalignment coming into wholeness. The round simplicity of the logo meets the upright strength of the serif front in a calming balance. Other deliverables portray this theme with the image of a room that fades into the calm of white. The perspective of the image guides the eye appropriately.
services.
Logo. EDDM flyer. tagline. business card. social media banner.
LOGO
DESIGN
FLYER
DESIGN
BUSINESS
CARDS
