objective.  

The client was in need of marketing collateral to get the word out about his services. He was sure that he wanted a retro look and feel, beyond that, the client was open to ideas. 

solution.      

After discussion with the client, it became clear that a level is symbolic in his work: level-headedness, level-best, and of course, the use of a level as a tool. This became the overall theme of his brand and from this, the logo, brochure and business cards were developed. The lime green color of typical level liquid worked with the retro theme and was further complimented by yellow, orange and brown/wood. Along with the level, the square is a secondary theme due to the right angle's essential nature in building.

services.     

Logo. brochure. business cards.