Residential organization company rooted in organizational psychology
The client needed a professional, clean and simple logo that alluded to alignment and structure of the home. A calm air was essential in addressing her client base as most found themselves overwhelmed with the chaos of their homes. The client presents herself as the calm, clear-headed professional they need. The Every Door Direct Mail flyer and business card and should be like a breath of fresh air when received.
Soft black and neutral pastels were chosen to assert the strength of black with a clean, welcoming softness. The logo is comprised of two halves of a circle coming together around a home silhouette; thus, signifying a misalignment coming into wholeness. The round simplicity of the logo meets the upright strength of the serif front in a calming balance. Other deliverables portray this theme with the image of a room that fades into the calm of white. The perspective of the image guides the eye appropriately.
Logo. EDDM flyer. tagline. business card. social media banner.