Graphics extracted from essence
LOGO DESIGN WITH SPIRIT
Spiritual Worker offering readings, education and personal enrichment ceremonies
The client came with a strong and clear vision for what the logo and graphics should be. She came equipped with raw sketches and style examples. Aspects of the Hamsa Hand and Mehndi art were to be woven into each design. Graphics were to be free from text and therefore, elusive to the outside viewer. The most design freedom was welcomed with the Mehndi details and spirit graphic.
Following the basics in the client sketches, each design was vectorized with pronounced detail on line weight and symbology. The lines in the logo thin out toward the edges, alluding to growth and change; the shapes appear to still be growing themselves. To address the polarity that the spirit graphic alludes to, I added day and night skies within a badge-like shape to embrace the light and dark like a metal of honor.
Logo. spirit graphic. star graphic for glass etch.