LOGO DESIGN THAT EVOLVES
PLAYFUL CHARACTERS FOR LOGO DESIGN
ZOO DESIGN INC
Animal-centric, conservation-minded zoo design company
Seattle, WA
objective.
To keep things fresh, Zoo Design Inc often changes the featured animal in their logo. As the company stays current with conservation efforts and practices, they do their part to raise awareness and excitement about each species. For consistency, the red font persists each year as well the depiction of parent/child relationship among animals. The Principal chooses the animal each year.
solution.
Each design starts out as a hand drawing that is later vectorized. The Pangolin logo displays the relatable playfulness between parent and child. The Saola logo depicts the shy nature of the animal.
services.
Vector animal graphics for logos completed as a Zoo Design Inc employee.