AIDING THE CONSER-
VATION
CONVER-SATION
ZOO DESIGN INC
Animal-centric, conservation-minded zoo design company
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Seattle, WA
objective.
Zoo Design Inc was asked by the World Associated on Zoos and Aquariums (WAZA) to design 1.) An info graphic linking visitor experience with elephant care, welfare, and wellness. 2.) The cover of their conservation magazine, volume 17.
solution.
The provided text was presented as two cards with corresponding rows distinguished with alternating transparent strips for easy reading. The customized background image of a boy pointing to an elephant emphasizes the interaction between visitors and animals while keeping the columns separate. For magazine cover, a real image was altered to simplify the details and draw attention to the interaction between zoo visitors and the animals.
services.
Info graphic and magazine cover image created as Zoo Design Inc employee.
THE BABY BUZZ
LOGOS
The collaborative process will always begin with a discussion of the image your establishment wishes to communicate to the public. A strong logo is dependent on a refined understanding of your goals and vision. Through collaboration, we will extract the desired essence from which your logo will form. The typical process is broken down into three phases after the initial consultation.
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Phase 1*: Sketch Review. 3-4 potential logos presented as sketches. Client chooses 1 logo.
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Phase 2*: Vector Review. Logo is vectorized. 2 options presented. Client offers feedback.
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Phase 3*: Final Review. Feedback is implemented. Logos is presented in print and web file formats.
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* Phases may be repeated as much as necessary and may differ depending on the logo.
Consider your print collateral, ie. flyers, brochures, business cards, etc., ​to be the arms that reach far and wide, drawing your clientele to you. If you are going to print marketing collateral, make sure it is worth seeing. In the initial consultation, we review the established essence of your company and the appropriate direction to take. Client provides necessary text, logo files, pictures, etc.
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Phase 1*: Layout Review. 2 concept layouts are presented. Client confirms direction.
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Phase 2*: Working Review. Chosen layout is implemented. Item is presented. Feedback is offered.
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Phase 3*: Final Review. Feedback is implemented as necessary. Final file is delivered to client.
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* Phases may repeat as much as necessary and may differ depending on the media type.
GRAPHICS
All graphics are derived from the essence already established by your company's logo. The level of detail that your graphic requires will determine the Phases that follow. During the initial consultation, we will dive into your concept and determine the necessary process required.
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Phase 1*: Sketch Review. 2 graphic options are presented as sketches. Client chooses 1 option.
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Phase 2*: Working Review. Graphic is vectorized. 2 options presented. Client offers feedback.
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Phase 3*: Final Review. Feedback is implemented. Graphic is presented as jpeg and png.
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* Phases may be repeated as much a necessary and may differ depending on graphic.
Whether your rendering stands alone or is connected to a larger project, we will bring your vision to life through collaboration and visualizations. During the initial consultation, we hammer out the essence of your goal and land on the appropriate rendering style to achieve it. Example renderings are presented to help clients visualize the end goal. Measurements and pictures are taken. A current floor plan is required.
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Phase 1*: Essence Collage. Vision board capturing the goal is presented. Client confirms direction.
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Phase 2*: Perspective Review. A virtual model is created and desired perspective(s) are presented.
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Phase 3*: Working Review. A first draft rendering is presented. Client offers feedback.
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Phase 4*: Final Review. Feedback is implemented and final rendering is presented.
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* Phases may repeat as much as necessary and may differ depending on the rendering.