SEEING THE PERSON BEHIND THE WEBSITE
LOGO AND WEBSITE FOR SOCIAL WORK
THRIVE UNDER 5
Pamela Haefner, Licensed Clinical Social Worker, focused on family support from prebirth through preschool
The client was in need of a complete website redesign. She expressed interest in her website having a welcoming, photo album feel with colors that support her pre-existing logo. The goal was to move away from a stark-white background and create a playful, yet professional environment to spark joy within her visitors. The client wanted it to be clean and consistent while reflecting her own personality.
The heart of this website lies in intimate moments shared through each photograph. Presented on a wallpaper-like background, there is an inescapable nod to the 90's that is a product of the raw photos. Since the client works exclusively with children under 5 years of age, most of the clients' parents will find a welcome nostalgia in this site. In addition to personal photos, her own children's artwork can be found throughout the site. Often used as background elements, these finger-painted works of art combat stark-white with childhood memories. The general organization of the website remains consistent with fonts for easy reading and navigation.
Website design. advertisement.
"Thank you so much. I am very excited about the new site and so happy with how it turned out. The response I've received has been overwhelmingly positive, as well. And, working with Laura was so easy and an absolute pleasure."
-Pamela Haefner, LCSW